Decode the Creative WEb
inPlaintext
A no-BS creative and digital strategy newsletter.
Join inPlaintext for practical insights, web tips, and real-world marketing advice—written for humans, not algorithms.
Straightforward insights for makers and marketers.
Hey there—I'm Mike Tapia, a multidisciplinary creative and digital strategist. I started inPlaintext to share what rarely gets talked about: the real stuff that makes websites work, brands grow, and creative projects thrive.
No jargon. No fluff. Just the good stuff.